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Google Ads dashboard for live PPC campaign management

Master Google Ads PPC with Digital Marketing Institute Kota- DMIK

Drive More Traffic & Sales with Our Google Ads Training in Kota

Are you looking to master Google Ads and run high-converting PPC campaigns? Digital Marketing Institute Kota- DMIK brings you a comprehensive Google Ads training program designed for beginners and professionals alike. Learn from experts and become a Google Ads specialist to grow your business or career!

Our in-depth training covers everything from keyword research, ad creation, bid management, and conversion tracking to advanced strategies like remarketing, A/B testing, and campaign optimization. Whether you want to scale your own business or land a high-paying job, our hands-on approach ensures you gain real-world expertise. Enroll today and start mastering Google Ads with live projects and expert guidance!

Keyword research tools used in Google Ads PPC training

What is Google Ads?

Google Ads is a paid advertising platform by Google that allows businesses to display ads on Google Search, YouTube, Gmail, and partner websites. With Google Ads, advertisers bid on keywords, and their ads appear when users search for related terms, ensuring targeted visibility and maximum ROI

How Does Google Ads Work?

DMIK students creating Google PPC ads during training

Google Ads operates on a Pay-Per-Click (PPC) model, where advertisers pay only when someone clicks on their ad. Here’s a step-by-step breakdown of how Google Ads works:

  1. Create a Google Ads Account – Sign up and set up your advertising account.
  2. Keyword Research – Find the best keywords relevant to your business.
  3. Campaign Setup – Choose the right campaign type (Search, Display, Video, Shopping, or App).
  4. Ad Creation – Write compelling ad copies with relevant CTAs.
  5. Bid Strategy & Budgeting – Set your daily budget and bidding strategy.
  6. Ad Extensions & Targeting – Optimize with ad extensions and audience targeting.

Monitoring & Optimization – Track performance and optimize for better ROI.

Types of Google Ads

Google Ads offers multiple campaign types, including:

  • Search Ads – Appear on Google search results when users enter relevant queries.
  • Display Ads – Visual banner ads shown on partner websites and apps.
  • Shopping Ads – Promote eCommerce products with images and prices.
  • Video Ads – Advertise through video content on YouTube.
  • App Ads – Drive app downloads across Google’s network.
Example of mobile Google Search ads with sitelinks

Google Ads Research & Analysis Tools

To run successful Google Ads campaigns, you need powerful tools for keyword research, ad optimization, and competitor analysis. Here are some essential tools:

🔍 Keyword Research Tools:

✅ Google Keyword Planner – Free tool by Google for keyword research.
✅ Ubersuggest – Finds search volume, competition & CPC of keywords.
✅ SEMrush – Advanced keyword & competitor research tool.
✅ Ahrefs – Helps in discovering high-performing keywords.

📈 Ad Performance & Analytics:

✅ Google Analytics – Tracks website traffic & conversions from ads.
✅ Google Ads Dashboard – Provides detailed insights into ad performance.
✅ Optmyzr – AI-powered PPC optimization tool.

👀 Competitor Research Tools:

✅ SpyFu – Analyzes competitors’ Google Ads strategies.
✅ SEMrush Ad Toolkit – Provides insights into competitor ad copies & bidding.
✅ AdBeat – Helps in monitoring competitor display ads.

Why Join Digital Marketing Institute Kota-DMIK for Google Ads Training?

✅ Expert-Led Training – Learn from industry professionals with real-time case studies.

✅ Hands-On Practical Learning – Work on live Google Ads campaigns.

 ✅ Updated Course Curriculum – Stay ahead with the latest Google Ads strategies.

✅ Certification Assistance – Prepare for Google Ads Certification exams.

✅ Job Placement Support – Get career guidance and placement assistance.

Benefits of Using Google Ads

  • Instant Visibility – Rank at the top of Google instantly.
  • Targeted Audience – Show ads to the right people at the right time.
  • Budget Control – Set your own budget and bid strategy.
  • Measurable Results – Track performance with detailed analytics.
  • Higher ROI – Get more conversions and sales compared to organic marketing.

Google Ads Facts & Stats

📌 Over 8.5 billion searches per day happen on Google.
📌 65% of users click on Google Ads when looking to buy something online.
📌 Google Ads converts 50% better than organic traffic.
📌 Businesses make $2 for every $1 spent on Google Ads.

What Will You Learn From This Google Ads Course?

  • Google Ads account setup and management
  • Keyword research and bidding strategies
  • Campaign creation and optimization
  • Writing high-converting ad copies
  • Google Ads extensions and targeting options
  • A/B testing and analytics tracking
  • Google Ads budgeting and scaling
  • Case studies and practical assignments

Key Features of Our Google Ads Course

  • Live Project Training – Work on real-time ad campaigns.
  • Google Ads Best Practices – Learn industry-proven strategies.
  • One-on-One Mentorship – Get personalized guidance from experts.
  • Access to Premium Tools – Use advanced keyword and ad optimization tools.
  • Comprehensive Study Material – Get PDFs, video tutorials, and cheat sheets.

Frequently Asked Questions (FAQs)

Q1. Who can join this Google Ads course?
Anyone interested in digital marketing, business owners, freelancers, and students can join. No prior experience is required.

Q2. Do I need a website to run Google Ads?
No, you can run ads for landing pages, mobile apps, or eCommerce stores without a full website.

Q3. Will I get a certificate after completing the course?
Yes! You will receive a DMIK Certificate in Google Ads Mastery upon completion.

Q4. Do you provide practical training?
Yes, we provide live campaign training, so you learn by running actual ads.

Q5. How do I enroll in the Google Ads course at DMIK?
Simply contact us at +91 9509827100 or visit our office in Kota, Rajasthan to enroll.

Q6. What is the duration of the Google Ads course?
The course duration is 4 to 6 weeks, depending on the batch schedule and learning pace.

Q7. Will I learn about Google Ads policies and compliance?
Yes, we cover Google Ads policies to ensure your ads comply with Google’s guidelines.

Q8. Can I run ads for my own business during the training?
Yes! You can create and manage your own campaigns under expert supervision.

Q9. What is the average salary of a Google Ads specialist?
A certified Google Ads specialist can earn between ₹3 to ₹12 LPA, depending on experience and skills.

Q10. Do you offer post-course support?
Yes! We offer lifetime access to student support and community discussions to help with future queries.

🚀 Start Your Google Ads Journey Today!

Take the first step toward becoming a Google Ads expert with Digital Marketing Institute Kota (DMIK).

📞 Call/WhatsApp: +91 950-982-7100
🌐 Visit: www.dmik.in
📍 Location: Malav Computers, 1st Floor, Main Road, Kunhari,Kota, Rajasthan-324008

Don’t miss this opportunity to master PPC advertising and boost your career or business!

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